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Can our surroundings fuel addiction?

March 8, 2019

New research in the journal Learning and Memory explores the impact of environmental cues on addiction. The findings could enhance the process of recovering from addiction.

Walking down the same street a person used to smoke on can trigger memories that could make them want to light up. When we enter a restaurant, exposure to food cues such as seeing and smelling it can boost our appetite and make us crave it, even if we are already full.
In addiction, such cues trigger reward pathways in the brain, which makes it very hard to resist cravings.These reward pathways involve the release of the hormone dopamine.This is also known as the "sex, drugs, and rock 'n' roll" neurotransmitter because our brains release it during pleasurable activities. Link to full article here, originally posted on:Medical News Today logo]]>

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