Why environmental cues make drug addiction extra hard to beat
March 4, 2019
It's known environmental cues can be strong triggers for those trying to kick a drug habit because those cues activate the brain's emotional and stimulus-response systems.
A new study by University of Guelph researchers reveals for the first time that there's more going on in the brain when someone walks past a customary lighting-up spot or sees drug-taking paraphernalia that makes quitting the habit even harder. Besides triggering the brain's emotional and stimulus-response systems ("see smoking area, smoke, feel good"), environmental cues activate brain areas where memories are processed. Link to full article here, originally posted on:]]>