Man Walking on trail in Woods
beating drug addiction

Why environmental cues make drug addiction extra hard to beat

March 4, 2019

It's known environmental cues can be strong triggers for those trying to kick a drug habit because those cues activate the brain's emotional and stimulus-response systems.

A new study by University of Guelph researchers reveals for the first time that there's more going on in the brain when someone walks past a customary lighting-up spot or sees drug-taking paraphernalia that makes quitting the habit even harder. Besides triggering the brain's emotional and stimulus-response systems ("see smoking area, smoke, feel good"), environmental cues activate brain areas where memories are processed. Link to full article here, originally posted on: Science Daily Logo  
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